Press and media
Get athletes in front of reporters, podcasts and local news.
Find reporters suited to an athlete or program story. Work with the people involved so coverage reflects what they want to share.
The work
- Finding the individual reporters who cover this, which is narrower than a press list.
- Pitching a real story rather than sending a release nobody asked for.
- Preparing an athlete so the interview is a good experience for them.
Your first month
- Name five outlets or reporters worth pitching, and why.
- Pitch one with us and see what comes back.
Who it suits
- You have worked in PR or a newsroom, or placed a story before.
- You know reporters, though a good pitch beats a warm contact.
You do not need a national network or crisis communications experience.
Not this
- Speaking for the organization on the record.
- Putting an athlete in front of a camera who does not want to be there.
Relevant coverage can introduce people to adaptive sports.
Adapt To Life expands access to adaptive sports so athletes can find their place. We bring people and opportunities together and build the support around participation. Read our story
Press and media.
Start with your name and email. We’ll talk through the work, timing, and any screening or credentials before you begin.
Unpaid volunteer role, and no employment relationship. Volunteer time is not a tax-deductible gift, though out-of-pocket expenses sometimes are. Adapt To Life is a recognized 501(c)(3), EIN 41-3213344.